Building Together, Every Step of the Way

At Citadel Capital, we’re here to back bold ideas and visionary founders. We specialize in early-stage startups because we believe the best things grow from the ground up. Whether you’re building the next big tech platform, a game-changing product, or an industry-disrupting service, we’re ready to help you make it happen.

$148 Million+

92

Investments across sectors

deployed

three men and laughing two women walking side by side
three men and laughing two women walking side by side

How we work with you

We’re not just investors—we’re partners who roll up our sleeves and dive in. Here’s how we work with the founders we back:

woman placing sticky notes on wall
woman placing sticky notes on wall
Connections That Count

Our network is your network. We connect you with the right people—whether it’s potential customers, key hires, or other investors—to open doors and unlock opportunities.

Founder-First Approach

We know every startup journey is unique, and we’re here to support your goals, not impose ours. Think of us as your biggest cheerleaders, most honest advisors, and committed problem-solvers, every step of the way.

Strategic Support

We don’t just fund your vision; we help shape it. From go-to-market strategies to navigating tough decisions, we bring experience and perspective to help you scale smarter and faster.

The Team

We are a tight-knit team with deep experience in investing in and building businesses

Alex Sherman

Fintech and SaaS investor who helps startups scale with sharp strategy and strong connections. Coffee enthusiast.

Priya Pillai

Ex-founder turned VC, backing bold ideas in consumer and marketplaces. Loves growth, good food, and great teams.

Fintech and marketplace tech investor backing founders improving consumer lives. Yoga lover.

Emily Nguyen

Managing Partner

Managing Partner

Venture Partner

Mark Higgins
Sophie Cruz
Ankit Kulshretha

Venture Partner

Venture Partner

Venture Partner

Fintech and marketplaces strategist who makes numbers work for startups. Big on hoops and live music.

Ex-engineer turned VC, all about consumer tech and great products. Surfer and digital art fan.

Enterprise software and AI expert who helps startups build smarter. Chess and data geek.